{"id":40,"date":"2021-05-07T16:19:22","date_gmt":"2021-05-07T19:19:22","guid":{"rendered":"http:\/\/www.walterfonseca.com\/senac\/?page_id=40"},"modified":"2023-05-15T12:08:05","modified_gmt":"2023-05-15T15:08:05","slug":"home","status":"publish","type":"page","link":"http:\/\/www1.sp.senac.br\/hotsites\/sites\/guiavisual\/","title":{"rendered":"Home"},"content":{"rendered":"

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Guia de Estilo<\/h1>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.9.4″ _module_preset=”default”][\/et_pb_divider][et_pb_text _builder_version=”4.9.4″ text_font_size=”20px” text_line_height=”2em” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ text_orientation=”center” background_layout=”dark” max_width=”1440px” module_alignment=”center” custom_margin=”0px|0px|0px|0px” custom_padding=”0px|0px|0px|0px” text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” z_index_tablet=”0″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Nossa marca \u00e9 nossa identidade. Ela simboliza a for\u00e7a do Senac S\u00e3o Paulo.<\/span>
V\u00e1rios sonhos, o mesmo caminho: a educa\u00e7\u00e3o<\/strong>!<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”What we do best Row” _builder_version=”3.22″][et_pb_row use_custom_gutter=”on” _builder_version=”4.9.4″ _module_preset=”default” max_width=”1440px” custom_margin=”-29px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font_size=”18px” text_line_height=”2em”]<\/p>\n

Com este documento, queremos ajudar voc\u00ea a garantir que a imagem e a mensagem da nossa marca
<\/span>estejam sendo passadas corretamente. <\/span><\/p>\n

Aqui, v<\/span>oc\u00ea vai encontrar os padr\u00f5es para o uso da identidade visual, cores, tipografia, linguagem e postura nas redes sociais, <\/span>para tornar a marca mais uniforme, adapt\u00e1vel e fortalecida. <\/span><\/p>\n

Nosso cuidado com <\/span>os elementos da marca garante que nossos clientes nos reconhe\u00e7am em meio \u00e0 concorr\u00eancia na comunica\u00e7\u00e3o.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_padding=”|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” max_width=”1000px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”30px||||false|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

Para estarmos sempre em sintonia:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.9.4″ background_color=”#ffffff” max_width=”1440px” custom_padding=”27px|0px|0|0px|false|false” use_custom_width=”on” custom_width_px=”1440px”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Manual da Marca” use_icon=”on” font_icon=”%%276%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#3607a6″ use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Manual da Marca” _builder_version=”4.9.4″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Orienta\u00e7\u00f5es do Departamento Nacional para aplica\u00e7\u00f5es da logomarca em diversos cen\u00e1rios<\/p>\n

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\n[\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Guia de Linguagem” use_icon=”on” font_icon=”%%222%%” icon_color=”#FFFFFF” use_circle=”on” circle_color=”#3607a6″ use_icon_font_size=”on” icon_font_size=”32px” admin_label=”Guia de Linguagem” _builder_version=”4.9.4″ header_font=”Roboto|700|||||||” header_font_size=”18px” header_line_height=”1.7em” body_font=”||||||||” body_line_height=”1.8em” background_color=”#ffffff” text_orientation=”center” module_alignment=”left” custom_margin=”||0px|” custom_padding=”30px|20px|40px|20px|false|true” custom_padding_phone=”39px|||” custom_padding_last_edited=”off|desktop” animation_style=”zoom” animation_intensity_zoom=”8%” animation=”off” border_radii=”on|10px|10px|10px|10px” border_width_all_image=”50px” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)”]<\/p>\n

Tudo o que voc\u00ea precisa saber sobre a nossa voz e os tons que utilizamos em diversos canais<\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”http:\/\/www1.sp.senac.br\/hotsites\/sites\/guiavisual\/Guia-de-Linguagem” button_text=”Saiba mais” button_alignment=”center” _builder_version=”4.9.4″ custom_button=”on” button_text_size=”14px” button_text_color=”#b5b5b5″ button_bg_color=”#ffffff” button_bg_color_gradient_start=”#f7828e” button_bg_color_gradient_end=”#fcb6ab” button_bg_color_gradient_direction=”90deg” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”4px” button_letter_spacing=”5px” button_font=”Roboto|700||on|||||” button_use_icon=”off” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ background_layout=”dark” custom_margin=”-10px|||” custom_padding=”10px|20px|10px|20px|true|true” animation_style=”zoom” animation_intensity_zoom=”8%” z_index_tablet=”0″ button_text_shadow_horizontal_length_tablet=”0px” button_text_shadow_vertical_length_tablet=”0px” button_text_shadow_blur_strength_tablet=”1px” box_shadow_style=”preset1″ box_shadow_blur=”30px” box_shadow_color=”rgba(110,130,208,0.14)” button_text_color_hover=”#7a69e6″ button_letter_spacing_hover=”8px” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#004587″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”8px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]
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Aprenda a selecionar uma imagem que mantenha a coer\u00eancia da marca e acesse os bancos dispon\u00edveis<\/p>\n

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Cuidados e orienta\u00e7\u00f5es para fazer com que a nossa mensagem chegue a todas as pessoas<\/p>\n

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Os c\u00f3digos e tons corretos para a marca e as cores selecionadas para cada modalidade e n\u00edvel<\/p>\n

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Tipos e fontes padr\u00f5es na comunica\u00e7\u00e3o institucional, sinaliza\u00e7\u00e3o, documentos e no ambiente digital<\/p>\n

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Em quais estamos, o que fazemos em cada uma delas e as diretrizes que norteiam nossa presen\u00e7a nas redes<\/p>\n

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senac s\u00e3o paulo<\/h3>\n

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